Over the last decades, the economy of Albania has undergone a major socio-economic transition. Coastal and marine resources, being valuable economic assets, have underpinned this process. The Blue Economy concept is being embraced by Albania as an avenue for preventing environmental degradation and ecological imbalances in the use of coastal and marine resources. Defined as a "sustainable use of maritime resources for economic growth, improvement of livelihoods and jobs and marine ecosystem health”, Blue Economy offers new and growing opportunities for Albania. These opportunities include a transition to sustainable fisheries and aquaculture, and tourism in cleaner beaches and coastal waters. There is an increasing awareness of the potential of the Blue Economy and the challenges it may face in Albania.